Getting positive online reviews is crucial to their growth and success of many small businesses today. In fact, about 57% of people visit a business’ website after reading a positive online review. Here’s how to get better online reviews for your small business.
1. Create different places to leave reviews
One of the first things you should do to get better online reviews for your small business is to create accounts on major review sites. If you’re based in Australia, customers will typically leave reviews on Google or Facebook, so make sure you have a Google Business account and a Facebook page set up for your business.
If you’re a restaurant that services patrons from overseas, also consider setting up a business page on Yelp and TripAdvisor, which tend to be the preferred review sites for tourists and international guests.
2. Ask your customers to leave you a review
Being proactive with asking for positive feedback is another way to get better online reviews.
Once your review pages are up and running, the next step to getting better online reviews is asking your customers to write them. There are many ways to do this, such as having your social handles and review sites present in your premises, or printing “Review us on Google!” on the bottom of the customer’s bill. If your customer has ordered online, be sure to include a link to your Google reviews on their online receipt.
Integrating this ask into your customer service is also key. For example, if you run a restaurant or café, the servers will usually ask customers if they’ve enjoyed their meal as they are clearing plates. If the customers respond positively, your wait staff should respond with “Glad to hear that you’ve enjoyed your meal. It’d be great if you could also leave us a positive Google review!”
3. Up your customer service game
If you’re going to get in the habit of asking for positive online reviews, make sure your customer service is up to scratch.
As well as making sure your staff interact with clients in a positive manner, the presentation of your business is also important. Making sure your business’ premises are clean and tidy is key.
Booking regular commercial pest control is key in keeping your premises tidy. PestOz pest control Sydney can help set up your business’ pest control system. Contact our friendly team today to see how we might be able to help your business.
4. Monitor your review spaces
As much as your online reviews are about customers being able to find you, they’ll also give you honest feedback about your business. Be sure to regularly monitor your review spaces to see how you can improve your business.
Engage with customers who have left reviews, thanking them for their positive feedback and offering solutions to those who have had a sub-optimal experience.
As a continuation of your customer service, this type of re-engagement with your clients will also ensure you continue to get better online reviews for your small business moving forward.