With the boom of online hotel booking platforms, it’s becoming more common for guests to book their hotel room online. This has changed the way that guests search and book their accommodation, and as a hotel owner or manager, it’s important to be aware of the things customers look for when booking a hotel online.
Here are four key areas guests are looking out for when browsing hotels online.
1. More than just a room
One of the first things customers look for when booking a hotel is the quality of the room.
According to PwC’s Consumer Intelligence Series Report on hotel brand loyalty, travelers that say room quality is the #1 reason for choosing a hotel. With everything from quality linen, clean bathrooms with complimentary toiletries and refreshments from the bar, making sure your room amenities exceed the customer’s expectations is a must.
Ensure that you list the amenities included in each room – as well as high-quality photos showcasing their best features – on each booking page.
2. Location, location, location
From tourists wanting to see all the city’s hot-spots to business travelers making sure they get to their 9am meeting on time, your hotel’s location will play a key role in the customer’s booking decision. While you can’t do much in the way of changing your hotel’s location, gear the way you communicate benefits of your location to your target market.
3. Customer service
Like any hospitality business, top quality customer service is one of the main things customers look for when booking a hotel. Services like 24/7 concierge, room service and security are all services that guests will look favorably upon.
For moderately priced accommodation, guest amenities are usually limited. If this is the case for your business, don’t fret – making sure your staff interact with your guests in a helpful, positive manner will go further than anything else.
If your guests have had a positive experience at your hotel, ask them to leave a Google review highlighting the service.
One of the other things customers look for when booking a hotel is cleanliness. Keeping your premises clean and tidy always is key.
When it comes to hotel hygiene, hotel pest control should be one of your key concerns. If your guests catch any sight of rats, bed bugs, roaches or other vermin, you can be sure that they’ll mention this in a Google review.
To avoid any negative PR, it’s important to keep on top of your pest control. PestOz pest control Sydney can help set up your business’ pest control system. Get in touch with our friendly team today to talk how we might be able to help your hotel.